Website Analytics

Digital Dreams is the top provider of analytics in Madison. We believe that data should drive your decisions around your website. We can set up Google Analytics, Event Tracking, and advanced analytics using Hotjar/Ptengine with heat maps, attention maps, conversion funnel analysis, A/B testing, and more.

We can use this information to improve your website and your conversion rate. What are you waiting for? Contact us today to get started improving your website.

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Website Analytics
Make Informed Decisions Based on Data

Digital Dreams can help you set up Google Analytics,
event tracking, and advanced analytics for your business

Custom Google Analytics Reporting

Google Analytics allows you to track many important metrics, covering all aspects of your website. You can monitor the effectiveness of your online marketing strategies, the content and user experience of your website, and device functionality. All of these statistics show you what is working well, and more importantly, what isn’t. Once you identify any issues that may exist on your site, you can create a solution. Google Analytics provides you with the information needed to improve your website and make it the best it can be.

Advanced Analytics
Understand Your Visitors

We use heatmaps and powerful web analytics tools to analyze visitor behavior, adjust your website, and improve your conversion rate – which improves your bottom line


Understand what users what, what they care about, and what they do on your website. We use the best tools available (hotjar and ptengine) to create heatmaps and powerful web analytics to analyze visitor behavior and improve your conversion rate.

Our heatmaps show where users are clicking, where they are looking, how far they scroll on the page, and are segmented by device type.

If you want to take your insights to another level, contact us today about our advanced analytics solutions.

Start converting visitors to customers today!

Responsive Design Segmentation
We will segment and compare how visitors use and interact with your website on their smartphone, tablet or desktop. We will then optimize each design for more conversions given a particular device’s strengths and limitations.
Track Campaign Performance
Are you spending a lot of money on Adwords, affiliates, or some other high cost source of traffic and not getting results? Know exactly who is driving the most traffic and converting the best. Use this intel to raise or lower your spending with each source.
Page Analysis
Which product is selling best or isn’t selling at all. With page analysis you get all data per page: views, conversion, bounce rate or stay time. Want to know even more, zoom in on the heatmaps and learn everything about the quality of it.
Heatmaps Compare
Are you doing A/B-tests on your website? Do a side-by-side heatmap comparison of each variation to see how the design changes affect the actions of your visitors and your conversion rates.